Work — Sallie Oto

Co-branded campaign: Severance

Built a campaign tapping into the Severance fandom, and it was picked up across TikTok, Reddit, and X.

Celebrity spokesperson: Tom Brady

Partnering with the GOAT made hiring feel fresh, giving a functional product an emotional, shareable hook. The work broke beyond our owned channels and earned pickup from Bleacher Report.

Customer storytelling: LOLA

Testimonials build credibility. The best ones create connection.

We filmed Amy in her boutique gift shop in Carmel, grounding the story in a real hiring challenge and pairing it with our strongest proof points.

But we didn't stop there.

By capturing the genuine relationship between Amy and her employee, Susana, and Amy's appreciation for the impact Susana had on her business, we gave job seekers a story they could see themselves in, too.

The result maintained strong SMB conversion performance while resonating more deeply with job seekers than any of our other TV spots, proving that authentic customer stories can connect with both sides of the marketplace.

Product launch: Resume Database

The new Resume Database landed with a 9.3% click-through rate at launch, well above what we typically see in-product.

We started with one customer insight: employers don't want more resumes; they want the right ones, fast.

When we launched the latest version of the Resume Database, that insight became the foundation for every touchpoint, aligning product, PR, sales, and marketing around a single promise: find qualified candidates in minutes.

Every channel reinforced the same idea, allowing the message to compound, stand out, and drive strong engagement at launch.

Direct mail: Testimonial

ZipRecruiter direct mail featuring Krystal's story

We've been testing direct mail for 10+ years, and we launch multiple new creatives every month.

Years of testing have shaped our creative approach, revealing what consistently drives response: attention-grabbing formats, oversized offer cards, repeated calls-to-action, seasonal themes, and clear, benefit-led messaging.

Rather than starting from scratch each round, we build on insights from previous tests while continuously evolving the work. This disciplined approach has enabled us to consistently outperform creative that had previously remained unbeaten for years.

Partnerships: American Express

Coming soon

Direct listing

Took the ZipRecruiter story to the New York Stock Exchange, managing all aspects of creative from the investor site to our roadshow video.

This is what years of building a distinctive brand earns

Most of these mentions were spontaneous and unpaid. We built a brand that was consistent, clear, and fun—and in the process made ZipRecruiter synonymous with hiring.

Integrated campaign: ZipRecrooners

Paid Social