This is what years of building a distinctive brand earns

Severance wasn't just a hit show. It was a show about work.

Rather than treating the partnership as sponsorship, we built an integrated campaign around a shared insight: people are endlessly fascinated by the relationship between who they are and what they do for work.

The campaign earned coverage in Adweek and sparked organic conversation across Reddit, LinkedIn, X, and Threads.

Tom Brady crashes an interview at his own company, transforming a routine process into a competition and proving that ZipRecruiter makes hiring fun.

Partnering with the GOAT made hiring feel fresh, giving a functional product an emotional, shareable hook. The work broke beyond our owned channels and earned pickup from Bleacher Report.

We filmed Amy in her boutique gift shop in Carmel, grounding the story in a real hiring challenge and pairing it with our strongest proof points.

But we didn't stop there.

By capturing the genuine relationship between Amy and her employee, Susana, and Amy's appreciation for the impact Susana had on her business, we gave job seekers a story they could see themselves in, too.

The result maintained strong SMB conversion performance while resonating more deeply with job seekers than any of our other TV spots, proving that authentic customer stories can connect with both sides of the marketplace.

We started with one customer insight: employers don't want more resumes; they want the right ones, fast.

When we launched the latest version of the Resume Database, that insight became the foundation for every touchpoint, aligning product, PR, sales, and marketing around a single promise: find qualified candidates in minutes.

Every channel reinforced the same idea, allowing the message to compound, stand out, and drive strong engagement at launch.

Great creative doesn't just solve customer problems—it changes customer perceptions.

While many small businesses respond to our value prop of "find qualified candidates, fast" we wanted to understand why the others still weren't choosing us.

Through research, we uncovered a key misconception: many employers assumed ZipRecruiter simply didn't have the right candidates for their specific industry or role.

Once we understood the barrier, the creative became obvious. Instead of leading with features, we focused on changing that perception first.

The campaign went on to become one of our highest-performing audio spots to date.

In the world of podcasts, host trust is the creative advantage.

We built one of the largest podcast advertising programs in the category, spanning more than 1,500 episodes over nine years. By investing early and securing exclusive partnerships, we established category leadership while driving both brand impact and performance.

Just as importantly, we developed a creative playbook that helped hosts tell authentic, compelling stories—making our ads feel less like interruptions and more like trusted recommendations.

Rather than using AI to replace craft, we used it to expand creative exploration.

By accelerating production, we gave creatives more time to concept, refine, and elevate the strongest ideas. From there, we built an AI-enabled operating model for paid social that reduced production from weeks to days, enabled 50+ creative variations every testing cycle, and transformed every campaign into a learning opportunity.

Each round generated insights that informed the next, revealing that subtle motion often improved performance, and that less copy often delivered stronger results.

The result was a faster, smarter creative process that continuously improved performance without lowering the bar for quality.

Direct mail is one of our longest-standing acquisition channels, and we test and iterate constantly.

Years of testing have shaped our creative approach, revealing what consistently drives response—from attention-grabbing formats and oversized offer cards to repeated calls-to-action, seasonal themes, and clear, benefit-led messaging.

We launch new direct mail creative every week, testing two to three new concepts each month against our highest-performing control creative. Rather than starting from scratch each round, we build on insights from previous tests while continuously evolving the creative.

This disciplined approach has enabled us to consistently outperform creative that had remained unbeaten for years.

Our in-house team concepted and created the complete brand experience surrounding ZipRecruiter's IPO.

From the NYSE façade banner and trading floor displays to Times Square takeovers, the roadshow video, investor website, investor presentations, employee experiences, and internal communications, every touchpoint was designed and produced in-house.

Success depended on more than great creative. It required exceptional creative operations, executive alignment, and disciplined execution under one of the company's highest-profile deadlines.